Finance & Business Advisory
We enable the establishment of rigorous financial control, maximizing transparency, and eliminating ambiguity in strategic decision making.
Through our unified corporate financial advisory practices and targeted capability building workshops, we shift organizations out of the fog and into total market readiness.
It should help you understand where you are, what your decisions mean, and what your business can realistically support next.
Ruwwad's Finance department supports entrepreneurs, professionals and organizations in strengthening their financial understanding and decision-making.
Positioning emerging ventures and market entries on a robust, scalable, and compliant foundation from inception.
Getting your legal and financial foundation wrong on Day One costs a fortune to fix later.
Executive guidance on optimal corporate vehicles including S.A.R.L, S.A.L, Holding, or Offshore structures to align ownership models with future capital raising and cross border expansion targets.
Targeted advisory to steer inactive corporate entities through structural compliance cleanups, administrative regularizations, and statutory updates without operational friction.
Custom corporate governance frameworks, internal workflows, and initial reporting baselines tailored to local macroeconomic landscapes.
Re-engineering corporate workflows to eliminate operational vulnerabilities, safeguard enterprise assets, and drive process efficiency.
If your internal workflows are disorganized, you are losing money through silent operational leaks.
Deep-dive diagnostics of existing financial pipelines and accounting workflows to isolate systemic bottlenecks, process redundancies, data vulnerabilities, and system inefficiencies.
Designing and implementing robust internal control architectures, including strict segregation of duties (SoD), multi-level delegation of authority matrices, and optimized capital protection protocols like institutionalized Imprest and petty cash systems.
Architecting institutional grade accounting manuals, compliance checklists, and standard operational protocols to institutionalize data integrity and corporate accountability.
Executing high impact corporate workshops and training frameworks to accelerate software adaptation, elevate technical execution across departments, and embed a culture of continuous internal compliance.
Providing predictive, high-level financial leadership and advanced modeling to steer enterprise growth and maximize stakeholder value without a full time executive salary on your payroll.
Continuous executive financial oversight, portfolio review, and performance variance analysis to align day-to-day operations with mid-to-long-term strategic objectives.
Synthesizing complex data into sophisticated, formula driven financial models and unit economics maps. We pull the noise out of your raw data to build a dynamic roadmap for capital allocation.
Designing integrated budgeting systems, optimized pricing architectures, and detailed cost benefit analyses to support new market entries or project expansions so you always know where your cash is going.
Developing resilient working capital strategies and cash management frameworks designed to maintain enterprise stability amidst complex, parallel currency regimes and volatile market dynamics.
Reconstructing historical financial records and aligning structural accounting to meet global quality standards and statutory oversight.
Deep-dive accounting cleanups, general ledger reconstructions, and trial balance corrections to ensure corporate financial statements are pristine, compliant, and fully prepared for seamless external verification by licensed statutory auditors.
Strategic alignment of internal financial records to legally optimize tax exposure, maximize statutory exemptions, and ensure total conformity with Ministry of Finance guidelines using gross historical cost standards.
Harmonizing corporate payroll architecture, expense accounting, and tax provisions with quarterly/annual Ministry of Finance declarations and National Social Security Fund (NSSF) regulations to systematically mitigate audit exposure.
Bridging the gap between theory and aggressive corporate execution through professional, elite capability development programs.
Professional masterclasses and strategic boot camps engineered to equip business owners, board members, and non-financial executives with the frameworks required to master their unit economics, decode corporate statements, and drive capital conversations with investors without guessing.
Tailored capability development programs designed for financial leadership teams to enhance complex data analysis, strategic forecasting, and the integration of advanced, formula-driven modeling tools within corporate environments.
Delivering specialized guest lecture modules for academic and professional institutions to inject contemporary, real world market intelligence and corporate governance standards into professional curricula.
Co-founder of Ruwwad
“ Operational chaos, replaced by rigid institutional control.
Co-founder of Ruwwad.
For over 22 years, Reine Nassif Daher has stepped into these environments as a senior internal controls consultant and corporate advisor partnering with startups, scaling mid-market companies, and complex corporate structures to replace operational chaos with rigid institutional control.
Her focus is clear: push business owners past reactive, day late accounting and move them into proactive strategic forecasting through premium fractional CFO services.
These are the exact operational guardrails needed to secure company assets and stabilize margins.
Her methodology bridges elite academic strategy with blunt, battle tested execution. She holds an International MBA from the University of Paris Dauphine and the Sorbonne. Because of this background, she doesn't offer quick accounting patches, she designs permanent, institutional corporate governance frameworks instead. Her day to day corporate financial advisory services focus on strategic entity selection, dormant company reactivation, deep dive internal control engineering, and advanced capital budgeting.
Reine also leverages a 16-year academic tenure as a university instructor and senior corporate trainer to build economic resilience across Lebanon and the region. She doesn't just deliver a static manual and leave, she hosts high-impact financial literacy masterclasses for corporate executives and actively coaches internal teams, pushing them to run daily operations with absolute technical precision and zero compliance friction.
Internal Controls & Corporate Advisory
Paris Dauphine & the Sorbonne
University Instructor & Corporate Trainer
Ruwwad
